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Uploaded: Feb 05, 2013
Uploaded by: Stella Productions
03. Is 2nd Screen The Next Big Thing for TV
ROOM A 1:30 – 2:15 p.m. Is 2nd Screen the Next Big Thing for TV? Is the 2nd screen experience about controlling the living room devices to find and serve up content or is it about an enhancing the viewing experience and sharing with friends, leveraging the interactive and social capabilities of today’s tablets and smartphones? Learn from device manufacturers, service providers, and content creators as they address the challenges of a device ecosystem that is both a 1st screen mobile viewing experience while on the go and a 2nd screen companion viewing experience when at home. Moderator: Dawn C. Chmielewski, Entertainment/Technology Writer, L.A. Times Panelists: Kemal Altintas, Senior Manager, Smart TV Partnerships and Innovation, LG David Berzin, Vice President, Social Products, Viacom Jesse Redniss, Senior Vice President, Digital, USA Network Hardie Tankersley, VP Digital Platforms, Fox Broadcasting D.P. Venkatesh, Chief Executive Officer, mPortal Alan Wolk, Global Lead Analyst, KIT digital