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Uploaded: Jan 30, 2013
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02. OPENING KEYNOTE: Finally Interactive Television (It’s Simply Moved to a 2nd Screen)
ROOM A 1:05 – 1:30 p.m. OPENING KEYNOTE: Finally Interactive Television (It’s Simply Moved to a 2nd Screen) Interactive television has long been the holy grail of broadcasters and cable and numerous pilot programs are underway worldwide. However, the future of ITV has already appeared in the guise of 2nd screen apps that put the interactivity where it belongs — right in the viewers’ lap. This session will review the state of the nascent 2nd screen ecosystem and will show how programmers and brands are innovating new, engaging and indispensable 2nd screen experiences. Rob Gelick, Sr. Vice President and General Manager, Digital Platforms, CBS Interactive Interviewed by: Lindsey Turrentine, Vice President, Editor-in-Chief, CNET Reviews