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Uploaded: Jan 30, 2013
Uploaded by: Stella Productions
07. What Does Today’s Consumer Want From their 2nd Screen?
ROOM A 2:30 – 3:15 p.m. What Does Today’s Consumer Want From their 2nd Screen? Now that consumers have a 2nd screen in their hands — what do they really want in terms of an enhanced viewing experience? Are they looking for additional related content, sports statistics, shopping opportunities or games? These industry experts will lend their views to where 2nd Screen might head and what it means to the consumer. Moderator: Andy Batkin, Chief Executive Officer, Social TV Summit Panelists: Ian Aaron, Chief Executive Officer, ConnecTV Michael Conley, Director of Product and Technology, Fox RSN Digital Media David Jones, Executive Vice President Marketing, Shazam Todd Merkow, Chief Executive Officer, Merkow Media Ashwin Navin, Chairman, Co-Founder & Chief Executive Officer, Flingo Steve Plunkett, Chief Technology Officer, Red Bee Media