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Uploaded: Feb 01, 2013
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16. Disruptor or Defender? 2nd Screen and Traditional Entertainment Models
ROOM A 4:45 – 5:15 p.m. Disruptor or Defender? 2nd Screen and Traditional Entertainment Models Second Screen is often described as a “disruptive technology” that may threaten the traditional means of delivering and monetizing content. But is it truly disruptive, or can Second Screen can be seamlessly and smartly integrated into existing entertainment business models – from home entertainment to broadcast to advertising in and out of home? Moderator: Thomas Engdahl, Chief Executive Officer, Magic Ruby Panelists: Michael Barrett, EVP North America Strategy for Universal McCann Olivier Delfosse, Vice President of Interactive, Mobile and Digital Content, North America, Fremantle Media Enterprise Peter Lee, Executive Vice President and Chief Technology Officer, Innovation, PlayNetwork Michael Strober, Senior Vice President, Turner Entertainment Ad Sales